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Hiroshi and Osamu for Middle East Chevrolet ads

Chevrolet is launching a regional integrated communications campaign highlighting the benefits of Chevrolet ownership over competitors using two fictional Japanese characters, Hiroshi and Osamu. The campaign demonstrates the four key areas in which Chevrolet excels: low cost of ownership, peace of mind, safety, and quality, reliability, durability (QRD).

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Dubai Police complete BMW service training

Dubai Police technical staff were recently presented with certificates after successfully completing intensive training covering the technical and non-technical aspects of BMW vehicle servicing. The certificates of completion were handed out by AGMC, the exclusive importer of BMW in Dubai, Sharjah and the Northern Emirates, which implemented the programmes. The initiative comes as part of Dubai Police’s continuous efforts to cooperate with local partners.

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Juma Al Majid sells Hyundai cars through Tejari

Headquartered in Dubai, Juma Al Majid Est is a sole distributor of Hyundai branded cars that joined the Tejari B2B marketplace in 2001. The company now celebrates eight years of experience with e-commerce, and it has reached the impressive online transaction level of more than US$90 million in 2008. The company expects to conduct even more transactions online in 2009 and to increase the e-procurement activity among its partnership ventures.

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Video of the week: Death of a racer


Sometimes death can strike in the most unexpected ways. This unfortunate accident in a Formula 2 race led to the death of 18-year-old driver Henry Surtees, after the tyre from an earlier crash hit him on the head, rendering him unconscious with his foot on the accelerator. He died in hospital. His father, John Surtees, was a Formula 1 racer in the 1960s.

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Kia Rio 2010 gets corporate facelift

Kia Rio 2010 gets corporate facelift


It looks like Korean manufacturer Kia finally has a design language to adhere to, at least for now, as the 2010 Kia Rio has received a limited facelift that gives the sub-compact sedan a corporate grille.

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