The Dubai Autodrome racetrack played host on the 27th April to the first editon of the Dubai Chase, also being dubbed as a “street-racing festival” of sorts. All sorts of tuner cars from various clubs were displayed at the paddock area, with some driving activities taking place as well. There was drag racing on the main straight, autocross in the paddock area and apparently drifting somewhere else on the track. There was also an R/C drifting competition and a gathering of cars with big sound systems. Photos by Salma Sultana.
In the first week we had our 2012 Lexus IS 300C long-termer, we reset the trip computer to measure fuel economy while the car is in our hands, and not as an average carrying on from previous drivers. But just to test the accuracy of the trip computer, we decided to do some manual calculations as well.
The outgoing Honda CR-V was one car that really needed a makeover. As versatile as it was, the exterior design was way too awkward. Still, it sold in droves because it was, well, a Honda. The CR-V has been given a makeover for 2012, and it looks pretty slick now.
The new Infiniti Centre on Sheikh Zayed Road held a fashion show on 20th April 2012, hosted by Heriot Watt University. The event titled Aura Fashion Show promoted designs of the university’s fashion-design students. This is the second time a fashion show is hosted at the new Infiniti Centre, the first one being held earlier last month showcasing clothing lines of international designer Akl Fakih and Emarati designer Fatima Al Kaabi. It is part of of a marketing push to associate the upscale Infiniti brand with high-society happenings.
Jaguar is reinventing itself, according to their new “Alive” marketing campaign. After years of peddling classically-handsome automobiles to traditionally-older gentlemen, things took a turn for the modern when the XF debuted a few years ago. And then the XJ continued that transformation. The XK was always around in the background. Now with three ultra-futurist models making up the range, they’ve revamped their logo and are heavily pushing their cars towards potentially-younger customers. Part of the GCC launch event for the campaign involved a round in the V6-powered XJ-L which debuted last year. This was the first time in our seven-year existence that we’d actually been invited to a Jaguar driving event.
Jaguar will be introducing two all-new engines for key global markets, namely a supercharged 3.0-litre V6 petrol engine and the turbocharged 2.0-litre I4 petrol engine.
For a good while, BMW had the bragging rights for the highest luxury sales in the GCC in certain segments, according to their own figures, thanks largely to the 7-Series nabbing the top spot in the full-size category. But at a recent event, Mercedes-Benz announced that they had regained the lead for luxury sales in the GCC.
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