First drive: 2012 Jaguar XJ-L V6 in the UAE
Jaguar is reinventing itself, according to their new “Alive” marketing campaign. After years of peddling classically-handsome automobiles to traditionally-older gentlemen, things took a turn for the modern when the XF debuted a few years ago. And then the XJ continued that transformation. The XK was always around in the background. Now with three ultra-futurist models making up the range, they’ve revamped their logo and are heavily pushing their cars towards potentially-younger customers. Part of the GCC launch event for the campaign involved a round in the V6-powered XJ-L which debuted last year. This was the first time in our seven-year existence that we’d actually been invited to a Jaguar driving event.
