In these unprecedented times, what’s a carmaker to do when auto shows are cancelled and public spectacles are banned? Due to the coronavirus pandemic, Hyundai decided to hold the global reveal of the 2021 Genesis G80 on the internet. The show must go on, after all.
Since Hyundai announced the Genesis brand in 2015, their range has always had only luxury sedans. Though the roots of the young brand and the sedan-only lineup were mocked by many, Genesis is still around, honing their products year after year. An SUV was a long time coming. It has been christened Genesis GV80.
Safety is at the forefront of car development right now. Hyundai Motor Group has chipped into this transformation by developing an airbag that will deploy into the space between the driver and front passenger to prevent them from colliding into each other.
Genesis, Hyundai’s luxury marque unveils their 2019 G70 sedan and surprisingly, it is be offered with an optional 6-speed manual transmission.
The Genesis G70 has been a long time coming, as no premium line-up is complete without a compact sports sedan. While the G90 hasn’t caused any waves, and the G80 is a remnant of the Hyundai-badged days, the G70 is the first proper product from the upstart brand that brings something interesting to the table. We were still sceptical about this car though, but we got a message from the General Manager of Genesis Middle East, Altar Yilmaz, to come check out his personal car, and later we got this cherry one for a longer test.
Hyundai’s premium brand Genesis was launched with the aim to take on the German luxury cars by offering better value-for-money. It all started with the large Genesis G90 and the the smaller G80, the latter unfortunately starting life as a Hyundai-badged model. Now they have turned their attention towards the entry-luxury compact segment. At the 2017 Frankfurt Motor Show, Hyundai revealed the Genesis G70, a sedan tailored to lock horns with the BMW 3-Series and the Mercedes-Benz C-Class.
After Hyundai officially announced last year that they will make Genesis a separate luxury brand, the G90 takes its place as the Korean manufacturer’s flagship sedan. Assigned with the tough task of taking on the established premium German carmakers, the G90 has to deliver on the necessary components of a luxury car, which for the most part it does.
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