Ford Middle East and North Africa has officially launched the new Ford Taurus across the region, marking the arrival of a comprehensively updated version of the brand’s long-running midsize sedan. Building on its established reputation in some GCC countries, the latest Taurus features refreshed styling, upgraded technology, and a choice of efficient powertrains aimed at regional customer preferences.
Tesla has introduced its most affordable vehicle in the UAE with the launch of the Model 3 Standard, aimed at accelerating electric vehicle adoption in the region. Since its global debut, the Model 3 has played a key role in bringing EVs into the mainstream, and the new entry-level variant makes Tesla ownership more accessible than ever in the UAE.
JAC Motors has expanded its presence in the UAE with the launch of three new models aimed at very different types of buyers: the JS6 PRO SUV, T8 Pro Petrol Pickup, and RF8 Luxury MPV. The new line-up strengthens JAC’s offering across family, lifestyle, and business segments.
iCAUR, an electric-led automotive brand from China, is launching in the Middle East with the dynamic iCaur V27 SUV. Making its regional debut in the UAE, iCAUR is expected to expand its footprint across the Middle East.
Hongqi, China’s long-established ultra-luxury automotive brand, has revealed the Golden Sunflower GUOYA, its new flagship sedan aimed at redefining luxury through cultural identity, craftsmanship, and advanced engineering. The model is positioned for global markets, including the Middle East, as part of Hongqi’s ongoing international expansion strategy.
GWM has officially unveiled the all-new TANK 700 in the Middle East, marking a major step in the brand’s regional expansion. The launch took place during a GWM TECH DAY event held in Dubai recently, where the company also showcased its latest Hi4 intelligent 4WD electric-hybrid system and introduced what it claims is the industry’s first off-road grading system, defining clear categories from urban SUVs to extreme off-road vehicles.
Toyota has officially announced the arrival of the Toyota GR Yaris in the Middle East, marking the first time the rally-bred hot hatch is being offered in the region. Developed directly from Toyota’s global motorsport programs, the GR Yaris makes its regional debut with the newly introduced Aero Performance Package, designed to improve aerodynamic efficiency, cooling performance and high-speed stability.
Mercedes-Benz has whipped the covers off its second-generation GLB compact SUV, with the highlights being greater interior space, fresh new visuals, a cutting-edge Superscreen user interface and impressive consumption and range stats for petrol and EV models respectively.
Toyota Gazoo Racing and Lexus have officially unveiled three all-new performance flagships: the Toyota GR GT, Toyota GR GT3, and the Lexus LFA Concept, marking a major moment for both brands as they push forward with next-generation sports-car development.
INFINITI Middle East marked a major brand moment recently, with an immersive showcase event that brought together regional leadership, partners and tastemakers to celebrate several key milestones. This included the regional debut of new models, a design concept reveal and the official launch of INFINITI BEYOND, the brand’s exclusive ownership program.
The event highlighted INFINITI’s evolving design philosophy, Artistry in Motion, and its renewed focus on experience-led modern Japanese luxury.