launch

Legend Motors has expanded its presence in the UAE with the launch of the new Kaiyi X7 AWD and Kaiyi X7 PHEV SUVs, as the Chinese brand continues its push into the Middle East.

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Lamborghini has revealed the Urus SE Performante, the most powerful version of its super SUV to date, bringing more power, sharper handling and plug-in hybrid performance to the top of the Urus range.

The new model builds on the Urus SE, combining a 4.0-litre twin-turbo V8 engine with a permanent-magnet electric motor. Together, the system produces 801 hp and 1,000 Nm of torque, making it the most powerful Urus ever produced. Lamborghini claims a 0-100 kph time of 3.3 seconds and a top speed of 312 kph.

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Al Ghurair Mobility has officially launched the all-new MHERO 2 in the UAE, expanding the Chinese premium off-road brand’s local lineup alongside the larger MHERO 1. Designed to blend rugged capability with everyday luxury, the new plug-in hybrid SUV is aimed at buyers looking for high performance, advanced technology and genuine off-road ability in one package.

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GMC has revealed the all-new 2027 Sierra 1500, giving GCC customers an early look at the next generation of its full-size pickup ahead of its regional launch in Summer 2027. The latest Sierra brings a redesigned exterior and interior, new V8 engines, upgraded technology and enhanced off-road capability across the lineup.

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Kia Middle East & Africa has unveiled the new Kia PV5 in Dubai, marking the regional debut of the Korean brand’s first Platform Beyond Vehicle (PBV) model. Revealed at the Museum of the Future, the all-electric PV5 is designed as a flexible mobility solution aimed at both private users and commercial operators.

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Zeekr UAE and AW Rostamani Automotive marked the brand’s fifth anniversary globally and second year in the UAE by hosting a special Zeekr Dynamic track day at the Yas Marina Circuit in Abu Dhabi. The event brought together more than 200 Zeekr owners, media representatives and automotive influencers for a day of high-performance driving activities, while also offering an exclusive preview of the upcoming Zeekr 9X flagship SUV.

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Mitsubishi Motors has officially confirmed the return of the Pajero nameplate, announcing that an all-new Pajero SUV will make its global debut in autumn 2026. The iconic off-roader was discontinued in international markets in 2021, making this its first return to the global stage in five years.

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Al-Futtaim has introduced the all-new BYD Ti 7 plug-in hybrid SUV to the UAE market, expanding its electrified lineup with a lifestyle-focused model that combines off-road capability with long-range hybrid efficiency. The new SUV is now available for test drives across BYD showrooms in the UAE, with prices starting from AED 156,900.

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Audi has offered the first detailed look inside the upcoming Audi Q9, the brand’s first full-size luxury SUV, focusing heavily on interior comfort, technology and practicality ahead of its official world premiere on July 29, 2026.

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Ferrari has introduced a new Handling Speciale configuration for the Ferrari Purosangue, offering a sharper, more driver-focused setup for its first-ever four-door, four-seater model.

Developed as an optional configuration available on request, the Handling Speciale package is designed to enhance the sporting character of the Purosangue without compromising its everyday usability. It targets buyers looking for a more engaging driving experience while retaining the versatility that defines Ferrari’s high-riding performance model.

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