News

كشفت شركة لاندروڤر في وقت سابق من هذا الشهر النقاب رسمياً عن سيارتها الجديدة كلياً “رينج روڤر إيڤوك”، وذلك في قصر كنسينغتون بمدينة لندن، محددة بذلك ملامح نموذج جديد يمتاز بفخامته وحجمه الصغير، حيث اعتمدت الشركة أسلوباً جديداً وفريداً من نوعه للكشف عن أحدث طرازاتها.

وقد تمّ نقل فعاليات الاحتفال بالذكرى الأربعين لرينج روڤر وإطلاق سيارة إيڤوك الجديدة في بثّ حيّ ومباشر على صفحة لاندروڤر في موقع فيسبوك، كما تمّ إرسال الڤيديو إلى 110 من أبرز المواقع الإلكترونية المتخصصة في مجال السيارات واللايف ستايل في جميع أنحاء العالم.

وعند صباح اليوم التالي للحفل، تجاوز عدد المشاهدين من مختلف أنحاء العالم 700,000 مشاهد، وارتفع هذا العدد خلال عطلة نهاية الأسبوع بعشرات الآلاف، ليصل إلى ما يقرب من مليوني مشاهد من مختلف أنحاء العالم حتى تاريخه.

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The official unveiling of the all-new Range Rover Evoque at Kensington Palace in London earlier this month not only signaled a new compact and luxurious model but has also seen the premium brand embrace a unique approach to unveiling its newest family member.

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The updated Range Rover was launched sometime in the second half of last year, complete with new engines, a new interior and, externally, a new grille. We finally got a 2010 Supercharged for a road test, although ironically, not before the 2011 model has already been announced, with further changes. We also had to sign a contract saying we cannot take it off-road. So we didn’t.

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Dubai’s Al Yousuf business group, which among its assets can count the Daihatsu dealer franchise in the UAE, has apparently bought out the US-based Phoenix Motorcars firm, in which it was a silent shareholder previously. Phoenix is a builder of niche electric vehicles and went bankrupt recently. Al Yousuf says this could mark the entry of electric vehicles in the UAE and GCC region.

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We still hold fast to our belief that Twitter is the biggest waste of time since the advent of the internet, but occasionally, about 1% of the time, it can be a source of fresh news. The awful Dodge Durango, still in showrooms as a “new” car in the U.S. and the U.A.E. after it went out of production in 2008, is going to be replaced by a new version based on the 2011 Jeep Grand Cherokee. And some media hack leaked a photo of one on Twitter.

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The other day, at a press event for some car here, all of us media people were sitting at lunch together, and they were all excitedly talking about their upcoming free trip to the United States to test-drive the 2011 Jeep Grand Cherokee. The ironic bit was it seemed like I was the only one not invited, and I was the only one who actually owns a freaking Jeep Grand Cherokee, while Chrysler Middle East knew that about me too. So much for brand loyalty. That international Jeep media event is over now though, and the reports are already coming in.

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Volvo has introduced upgraded versions of their turbo and non-turbo engine offerings. The new 6-cylinder engines will become available in various 2011 Volvo models.

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Portugese driver Francisco Carvalho went off the track at a recent World Touring Car Championship event. Competing in the Seat Leon Euro Cup Race, he got nudged by another racer, which quickly made Carvalho’s car a shining example of what happens when you lose control at high speeds. However, unlike most “accidents” on public roads, no one was injured in this track incident thanks to a racing rollcage and vigilant marshals.

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Gulf Advantage Automobiles, a joint venture between Saudi Arabia’s Al Baazei and Suhail Bahwan Automobiles, has been appointed as exclusive distributors of Renault passenger cars and light commercial vehicles across the Kingdom following a signing ceremony held earlier today.

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The 2010 BMW 5-Series Gran Turismo has apparently been out for a while now, but this test vehicle is the first one I’ve ever seen on UAE roads. At a price point that competes directly with the handsome BMW X5, while looking like it does, it isn’t hard to see why it will remain rare. However, simply by its oddity does it stand out. When was the last time you bothered giving an X5 a second glance? You will definitely be staring at this one.

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