Abu Dhabi

You have to wonder what the marketing people at Land Rover are getting paid for, when they thought it appropriate to rename the LR3 just because it received a new grille and a new engine for the 2010 model year.

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The Audi Q7 has received a facelift for the 2010 model year. The only problem is no one will ever notice it. Even the engine range will be carried over. Audi has, however, released a long list of changes to point them out.

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The 2009 Renault Koleos was released in the UAE on the fake slopes of Ski Dubai in the Mall of the Emirates to show off its off-roading capabilities. It is Renault’s first crossover powered with a 2.5-litre 170 hp engine.

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A different take on the Outlander crossover SUV was shown by Mitsubishi at the 2009 New York Auto Show. The first thing you notice on this Mitsubishi Outlander ‘prototype’ is the front which distinctly looks the same as that of a Mitsubishi Lancer Evolution X. Also the rest of the car has been changed, along with the interior, trying to give it a more upscale feel to it.

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The long-running current-generation Range Rover has received an upgrade for the 2010 model year. The Indian-owned company is soldiering on well at a time when expensive polluting vehicles are being shunned. The latest version debuted at the 2010 New York Auto Show.

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The handsome but aging Range Rover Sport has been given a mid-life facelift. The change is notable for the fact that it is the first upgrade under Tata ownership. And that upgrade entails a 510 hp supercharged V8, among other updates unveiled at the 2009 New York Auto Show.

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Rolls-Royce was voted the second most powerful superbrand according to a survey by The Centre for Brand Analysis, climbing up the rankings as the BBC and British Airways fell off the top-ten list. The UK-based company, who compiled the survey through a panel of experts and 1500 businessmen, say Rolls-Royce slid into second spot, only beaten to the top spot by Google. Note that the survey was conducted only in the United Kingdom.

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It would seem that premium Mercedes-Benz Brabus got their hands on a pre-production 2010 E-Class, and therefore had time to come up with their custom tuning package to compete with the upcoming E63 AMG. Truth be told, it is hard to hide the bloat of the new E-Class, and while Brabus has succeeded in making the car look better slightly, they still painted it black and took these off-colour photos to hide its ugly factory details.

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So your neighbour went ahead and got himself “the most masculine Porsche Cayenne in the world” while you are left holding your garden hose, feeling disgusted by your gay BMW X5. To save you the embarrassment, European tuner G-Power is now offering a beef-up package for the X5, calling it the G-Power TYPHOON, complete with a massive power upgrade that makes it the manliest X5 around.

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The Porsche World Roadshow is a 10-day event that is held in various cities around the world, usually reserved for Porsche customers, and usually for a fee. The Dubai stopover was from February 4th to the 14th this year. Attending the event itself involves a single day of various activities held from 9 am to 4 pm, using the latest Porsche machinery at the Dubai Autodrome. One of these days was reserved for the media, and I was invited for the first time.

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