launch

Most automotive brands claim a visual philosophy. Few can point to one that holds together from sketch to finished vehicle. LEPAS, the Chinese marque preparing to launch in the UAE this year, is built entirely around a single creative conviction: nature remains the most reliable source of great design. Chief Designer Ivan Dulanovic recently spoke with regional media in Dubai to explain how that conviction translates into the cars themselves.

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The Saeed Juma Al Naboodah Group, distributor of Great Wall Motor (GWM) in the UAE, has officially unveiled the all-new HAVAL V7 midsize SUV in the local market.

Positioned as a versatile SUV aimed at urban drivers who also want light off-road capability, the HAVAL V7 blends everyday comfort with selectable terrain-focused driving modes.

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SOUEAST UAE, distributed by Elite Group Holding, has launched the all-new SOUEAST S08DM in the UAE. The seven-seater plug-in hybrid SUV enters the market with a focus on combining performance, efficiency and practicality for family buyers.

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AGMC, the official distributor of Geely in the UAE, has announced the arrival of the 2026 Geely Coolray, a compact crossover SUV aimed at urban drivers seeking a combination of performance, technology and distinctive styling.

The Coolray has been one of Geely’s strongest-selling models both globally and in the UAE, and the updated version builds on that success with refreshed design elements, upgraded technology and enhanced comfort features.

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Following its UAE debut, the all-new Mitsubishi Destinator was recently put through its paces at a dedicated media test drive event hosted by Al Habtoor Motors at Dubai Autodrome.

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Al-Futtaim Toyota has expanded its Gazoo Racing (GR) portfolio in the UAE with the launch of two new performance models: the GR Corolla and GR Yaris. The move strengthens Toyota’s high-performance offering in the region, as interest in enthusiast-focused and track-capable vehicles continues to grow.

Toyota has been present in the UAE for over 70 years through its partnership with Al-Futtaim. While the brand has traditionally been associated with durability and reliability, it has in recent years strengthened its performance credentials through Toyota Gazoo Racing (TGR), bringing motorsport-derived technology to road cars.

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Toyota has officially launched the all-new RAV4 in the Middle East, marking a full model change for one of the brand’s most popular SUVs globally. The latest generation brings updated styling, improved driving dynamics, expanded technology and Toyota’s fifth-generation hybrid system as the core powertrain for the region.

Originally introduced in 1994 as one of the first monocoque SUVs, the RAV4 helped define the crossover segment by combining passenger-car comfort with SUV practicality. Over nearly three decades, it has remained a strong seller worldwide, including in the Middle East.

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iCAUR, the hybrid and electric vehicle brand under Chery International, has officially entered the UAE market with a gala launch event held at Park Hyatt Dubai. The evening was attended by senior global executives from iCAUR, VIP guests and members of the regional media, marking the brand’s Middle East debut.

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The all-new 2026 Jeep Commander marks Jeep’s entry into the competitive D-segment SUV market in the Middle East. Positioned as a seven-seater, the Commander blends everyday urban usability with Jeep’s well-known off-road heritage. Designed for families with a knack for for going off the tarmac, it brings together space, technology, safety, and all-terrain capability in a single package.

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MG Motor Middle East has reached a significant milestone with the debut of the all-new MG RAKAN, the first vehicle in the Middle East to carry an Arabic name as an official model designation and the brand’s first fully dedicated and capable 4×4.

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