iCAUR, the hybrid and electric vehicle brand under Chery International, has officially entered the UAE market with a gala launch event held at Park Hyatt Dubai. The evening was attended by senior global executives from iCAUR, VIP guests and members of the regional media, marking the brand’s Middle East debut.
For the Autumn/Winter 2026/2027 season, Dubai Fashion Week (DFW) marked the return of SOUEAST as its Exclusive Official Automotive Partner, following a highly successful collaboration during the SS25/26 season. The renewed partnership once again highlighted SOUEAST’s commitment to fostering cross-industry synergy between automotive innovation and creative expression, blending international brand influence with local cultural identity to help drive the Middle East’s fashion sector forward.
As the UAE accelerates toward an electrified future, new-energy brands are entering the market with increasingly sophisticated strategies tailored to regional expectations. Among them is VOYAH, positioning itself as a premium player that blends electric innovation with long-distance practicality, a key consideration for UAE drivers.
DriveArabia sat down with Mohamed Elzawawy, General Manager of Performance Plus Motors, to discuss VOYAH’s growing lineup, the brand’s extended-range electric technology, and how its ownership model is being structured to build long-term customer confidence. From product strategy to aftersales support, the conversation sheds light on how VOYAH aims to establish itself as a serious contender in the UAE’s evolving premium mobility landscape.
The all-new 2026 Jeep Commander marks Jeep’s entry into the competitive D-segment SUV market in the Middle East. Positioned as a seven-seater, the Commander blends everyday urban usability with Jeep’s well-known off-road heritage. Designed for families with a knack for for going off the tarmac, it brings together space, technology, safety, and all-terrain capability in a single package.
As Cadillac accelerates into a new era defined by electrification, technology, and evolving luxury expectations, the brand is placing renewed focus on how it connects with customers in the Middle East. From immersive brand experiences like the Cadillac Clubhouse to a rapidly expanding electric vehicle lineup, the marque is redefining what progressive luxury looks like in the region.
DriveArabia sat down with Jack Uppal, President and Managing Director for GM Africa and the Middle East, to discuss Cadillac’s future vision, its approach to balancing heritage with innovation, and how models like the ESCALADE IQ, LYRIQ-V,
Ford Middle East and North Africa has officially launched the new Ford Taurus across the region, marking the arrival of a comprehensively updated version of the brand’s long-running midsize sedan. Building on its established reputation in some GCC countries, the latest Taurus features refreshed styling, upgraded technology, and a choice of efficient powertrains aimed at regional customer preferences.
For nearly six decades, Arabian Automobiles has played a defining role in shaping the UAE’s automotive landscape, growing alongside the nation and evolving with the needs of its drivers. Today, as the market enters a new phase driven by technology, diversification, and shifting customer expectations, the company continues to balance heritage with forward-thinking mobility.
In this exclusive DriveArabia interview, Hussam Baghdadi, Chief Operating Officer (COO) of Arabian Automobiles at AW Rostamani Group, discusses how the company is strengthening its connection with the community, expanding its SUV portfolio with models such as the Nissan Patrol PRO-4X and Magnite,
Tesla has introduced its most affordable vehicle in the UAE with the launch of the Model 3 Standard, aimed at accelerating electric vehicle adoption in the region. Since its global debut, the Model 3 has played a key role in bringing EVs into the mainstream, and the new entry-level variant makes Tesla ownership more accessible than ever in the UAE.
JAC Motors has expanded its presence in the UAE with the launch of three new models aimed at very different types of buyers: the JS6 PRO SUV, T8 Pro Petrol Pickup, and RF8 Luxury MPV. The new line-up strengthens JAC’s offering across family, lifestyle, and business segments.
As SOUEAST officially entered the UAE market in 2025, the brand is positioning itself as a value-driven yet technology-focused contender in the country’s highly competitive SUV segment. With a growing lineup that includes petrol and plug-in hybrid models, along with a clear emphasis on modern design and advanced features, SOUEAST has outlined an ambitious roadmap for the region.
We spoke to Elie Nehme, Senior General Manager of SOUEAST UAE, to discuss the brand’s identity and long-term vision, the models most relevant to local buyers, the role of electrified mobility, and how SOUEAST plans to build a strong presence in a market dominated by established players.