GWM Middle East announced its return to the iconic Liwa Festival 2026 as a Gold Sponsor, marking the brand’s second consecutive year of participation at one of the region’s most prominent off-road and desert culture events. Building on its strong presence last year, GWM is reinforcing its commitment to the UAE and wider Middle East market with a larger and more immersive showcase.
JETOUR Auto strengthened its presence in the Middle East by partnering with the LIWA International Festival, one of the region’s largest off-road and automotive lifestyle events. During the festival on December 20, JETOUR hosted its 2025 Global Fan Festival in Abu Dhabi, bringing together international media, brand users, and off-road enthusiasts.
XPENG UAE, represented by Ali & Sons, has officially opened its new flagship showroom in Abu Dhabi, marking an important milestone in the brand’s regional expansion and coinciding with its first anniversary in the UAE. Located at Al Salam Tower, the new showroom strengthens XPENG’s presence in a market that continues to show strong adoption of electric vehicles and a growing focus on sustainable, technology-led mobility.
GWM has officially unveiled the all-new TANK 700 in the Middle East, marking a major step in the brand’s regional expansion. The launch took place during a GWM TECH DAY event held in Dubai recently, where the company also showcased its latest Hi4 intelligent 4WD electric-hybrid system and introduced what it claims is the industry’s first off-road grading system, defining clear categories from urban SUVs to extreme off-road vehicles.
Toyota has officially announced the arrival of the Toyota GR Yaris in the Middle East, marking the first time the rally-bred hot hatch is being offered in the region. Developed directly from Toyota’s global motorsport programs, the GR Yaris makes its regional debut with the newly introduced Aero Performance Package, designed to improve aerodynamic efficiency, cooling performance and high-speed stability.
Mercedes-Benz has whipped the covers off its second-generation GLB compact SUV, with the highlights being greater interior space, fresh new visuals, a cutting-edge Superscreen user interface and impressive consumption and range stats for petrol and EV models respectively.
AGMC, one of the UAE’s leading importers of premium automotive brands, has been appointed as the official distributor for INEOS Automotive in the United Arab Emirates, marking a significant step in the British off-road brand’s regional expansion.
A new SUV has arrived in the UAE and is attracting significant attention. While several new AITO models were recently spotted, the flagship AITO 9 stands out.
Three new AITO models have touched down in the UAE, and soon the AITO 9 will make its debut on local roads as it gears up for testing and market evaluation. While SERES has not officially confirmed the model’s regional launch timeline, these vehicles closely match what was first revealed at the IAA Mobility Show in Munich, where the AITO 9 made its global debut.
Building on the regional success of the S05 and S07, DEEPAL – the electric mobility brand under Changan Automobile – has expanded its UAE line-up with the launch of the new DEEPAL G318. The model made its local debut on November 18 at Nara Oasis, within Dubai’s Nara Desert Escape, in partnership with Al Tayer Motors, its exclusive importer-distributor.
Porsche has officially lifted the covers off the 2026 Porsche Cayenne Electric. The all-electric Cayenne will make its world public debut this weekend in Dubai, UAE, at the Icons of Porsche event, giving regional buyers an early look at what is now the most powerful production Porsche ever made.