Elite Group Holding has launched ART Elite Car Rental, a new subsidiary offering flexible, all-inclusive vehicle leasing services. The UAE-based conglomerate — an exclusive partner of Soueast and Jetour in the UAE — is kicking off the initiative with Soueast vehicles available for immediate leasing. Jetour models are set to join the lineup in the coming months.
ROX Motor, a rising global luxury electric vehicle brand, has signed a strategic partnership with UAE-based petrochemicals giant Borouge to jointly develop innovative lightweight materials aimed at advancing sustainable mobility. The deal was formalised during the Make it in the Emirates 2025 exhibition in Abu Dhabi.
The Suzuki Dzire may not make headlines often, but it has steadily earned a loyal fan base in the UAE, especially among budget-conscious drivers. For 2025, Suzuki sticks to the winning formula — affordability, efficiency, and compact practicality — while giving the Dzire a fresh new look and updated cabin tech. Suzuki hasn’t reinvented the wheel for the new model, and that’s not a bad thing.
Toyota has officially revealed the all-new 2026 Toyota RAV4, marking the sixth generation of one of their best-selling SUVs. The new model brings significant changes, including exclusively electrified powertrains, updated styling with three distinct design themes, and the debut of new in-car technology platforms.
Audi Middle East has officially unveiled its most forward-thinking retail format to date, with the launch of its Progressive Retail Concept Showrooms in Dubai and Doha. These high-tech, design-forward spaces mark a new chapter in how the brand connects with customers across the region.
ROX Motors, the UAE dealer for the EV brand behind the popular ROX 01 SUV, has officially delivered some vehicles to the Ras Al Khaimah Police.
In a major step towards expanding its global footprint, VOYAH, a premium electric vehicle brand under China’s Dongfeng Motor Corporation, has officially debuted in the UAE. The brand enters the market through Performance Plus Motors, a subsidiary of Abu Dhabi Motors, which is now the exclusive distributor for VOYAH across the United Arab Emirates.
AGMC, the official BMW dealer in Dubai, Sharjah, and the Northern Emirates, has been officially certified as a BMW Classic Partner. This makes it one of the select few dealerships in the Middle East authorised to service and restore classic BMW models.
Gargash Motors has officially introduced AION and HYPTEC, GAC Motor’s next-generation electric vehicle (EV) brands, to the UAE market. The event showcased GAC’s latest electric innovations: the AION ES sedan, the premium HYPTEC HT SUV, and an exclusive preview of the HYPTEC SSR electric supercar.
Apple has officially launched Apple CarPlay Ultra, the next-generation version of its popular in-car iPhone interface, and it’s making its debut with Aston Martin. Starting today in the U.S. and Canada, CarPlay Ultra takes smartphone connectivity to another level, including full-screen visuals across all of the car’s displays, such as the infotainment screen and digital instrument cluster.