Nissan has announced its global Re:Nissan turnaround strategy, a sweeping recovery plan to restore profitability and operational efficiency by fiscal year 2026. As part of this bold restructuring under new leadership, Nissan is reaffirming its commitment to the Middle East, naming the region as one of six key global markets alongside the U.S., Japan, China, Europe, and Mexico.
Aston Martin has unveiled the DBX S, a new flagship variant of its luxury SUV lineup, boasting enhanced performance and refined design elements. Building upon the DBX707, the Aston Martin DBX S integrates advanced technology and weight-saving measures to deliver an even more dynamic driving experience.
At the 2025 Shanghai International Auto Show, Chinese auto giant Great Wall Motor (GWM) revealed its ambitious new global strategy, marking a pivotal moment in the company’s evolution from a domestic manufacturer to a global automotive player. GWM showcased a diverse lineup under two major themes: “Smart Tech Lifestyle” (HAVAL, WEY, ORA) and “Off-Road Powerhouse” (TANK, POER, and SOUO Motorcycles).
To mark 40 years since the Toyota Land Cruiser Prado first entered global markets, Arctic Trucks has revealed its most capable version yet — the all-new Toyota Land Cruiser Prado AT37. The modified SUV showcases a host of mechanical and design upgrades that bring extreme off-road capability to the latest generation of the Land Cruiser platform.
Built in collaboration between Arctic Trucks International in Iceland, the UK division, and Toyota Africa distributor CFAO, the AT37 is designed to blend daily drivability with extreme off-road performance. With its massive 37-inch tyres, fully re-engineered suspension, and signature wide-body styling,
MAHY Khoory Automotive, the official distributor of Dongfeng Motor Corporation in the UAE, unveiled the new Dongfeng 007 electric SUV at EVIS Abu Dhabi 2025. The region’s leading electric vehicle innovation summit took place from April 21 to 23 at the ADNEC Centre.
Zeekr, the premium electric arm of China’s Geely Holding Group, has taken the wraps off its upcoming flagship SUV, the Zeekr 9X. The new full-size luxury SUV made its official public premiere at 2025 Shanghai Motor Show and marks the debut of a new design direction for the brand.
Rolls-Royce Motor Cars Muscat has officially opened its all-new luxury showroom, offering an immersive and contemporary brand experience designed to attract a younger, more dynamic clientele in Oman. The new facility represents a bold step forward in the marque’s regional presence, seamlessly blending traditional craftsmanship with modern design and cutting-edge technology.
As part of its “Keep It Rolling” Ramadan campaign, Arabian Automobiles Company (AAC), the distributor of Nissan in Dubai, Sharjah, and the Northern Emirates, has celebrated the bond between driver and vehicle — in this case, a 2001 Nissan Pathfinder that has clocked over 700,000 kilometres.
Nissan has unveiled two all-new electrified models at the 2025 Shanghai Motor Show, headlined by the Frontier Pro plug-in hybrid pickup and the Dongfeng Nissan N7 electric sedan, as part of its plan to launch nine New Energy Vehicles (NEVs) in China by mid-2027.
General Motors Middle East has announced a 26% year-on-year increase in sales for the first quarter of 2025, marking one of its strongest performances in recent years. The growth is credited to sustained demand for its Chevrolet, GMC, and Cadillac brands, particularly full-size SUVs and pickups, which remain popular across the region.