GMC has introduced a new special edition of its popular full-size pickup, the GMC Sierra JIMS Edition, tailored specifically for the Middle East. Nicknamed “JIMS” in the region, the truck celebrates the lifestyle and rugged landscapes of the GCC with unique styling and off-road-ready upgrades.
ŠKODA has introduced the updated ŠKODA Octavia RS in the UAE, combining everyday practicality with a more potent performance edge and enhanced technology.
BAIC Qatar, under the distributorship of Future Motors, has officially launched the all-new BAIC BJ40 PRO SUV in the country with an event at the BAIC showroom in Barwa Commercial District.
Chevrolet Middle East is charging ahead with its EV rollout, with the 2025 Chevrolet Equinox EV set to arrive in showrooms this summer. As the brand’s first fully electric version of the popular compact SUV, the Equinox EV aims to bring zero-emissions motoring to a wider audience without compromising everyday practicality.
EXEED has officially entered the UAE’s electric and hybrid vehicle market. The premium Chinese automotive brand, under Al Ghurair Mobility, unveiled a full range of new-energy vehicles, including fully electric and plug-in hybrid models, alongside the opening of its flagship showroom in Abu Dhabi.
Kia is officially entering the pickup truck game with the all-new 2025 Kia Tasman, revealed at a roadshow ahead of its Middle East launch. Targeting a wide range of buyers, from off-road enthusiasts to commercial users and lifestyle adventurers, the Tasman combines traditional truck toughness with a level of tech and comfort to match some premium SUVs.
Chevrolet has given its popular seven-seater crossover a sportier makeover with the launch of the 2026 Chevrolet Captiva Midnight Edition in the GCC. Designed to appeal to customers who want more flair, the Midnight Edition adds sporty design cues and new tech.
Elite Group Holding, Jetour’s exclusive partner in the UAE, has announced a significant milestone: 230% year-on-year growth from 2023 to 2024. This achievement underscores the brand’s swift rise in the UAE’s competitive automotive market, driven by a bold product strategy and robust expansion efforts.
Nissan is charging ahead with its electrification plans, confirming the launch of two all-new electric vehicles for 2025. This includes a revived Micra and a next-generation LEAF, along with an updated version of its e-POWER hybrid tech. A fully electric JUKE is also in the pipeline, expected to debut in fiscal year 2026.
The compact crossover segment in the UAE is highly competitive, with buyers expecting value, technology, and reliability. Chery, the Chinese automaker, has been making strides in the market, and the Chery Tiggo 4 Pro is a prime example of their latest efforts. Positioned as an affordable yet feature-packed SUV, the Tiggo 4 Pro aims to take on rivals like the Nissan Magnite, Geely Coolray, and MG ZS.