launch

Infiniti QX65

INFINITI Middle East marks multiple milestones with QX80 Sport, 2026 QX60, QX65 Monograph and BEYOND membership launch

INFINITI Middle East marked a major brand moment recently, with an immersive showcase event that brought together regional leadership, partners and tastemakers to celebrate several key milestones. This included the regional debut of new models, a design concept reveal and the official launch of INFINITI BEYOND, the brand’s exclusive ownership program.

The event highlighted INFINITI’s evolving design philosophy, Artistry in Motion, and its renewed focus on experience-led modern Japanese luxury.

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DEEPAL G318 Launched in the UAE

DEEPAL G318 Launched in the UAE

Building on the regional success of the S05 and S07, DEEPAL – the electric mobility brand under Changan Automobile – has expanded its UAE line-up with the launch of the new DEEPAL G318. The model made its local debut on November 18 at Nara Oasis, within Dubai’s Nara Desert Escape, in partnership with Al Tayer Motors, its exclusive importer-distributor.

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JETOUR G700 Makes Global Debut in Dubai, Launching the Brand into the Premium Off-Road Segment

JETOUR G700 Makes Global Debut in Dubai, Launching the Brand into the Premium Off-Road Segment

JETOUR has officially entered the global premium off-road arena with the world premiere of the all-new JETOUR G700, unveiled recently in Dubai, UAE. As the flagship model of the brand’s new G-Series, the G700 is positioned as an all-terrain, premium hybrid off-road SUV, combining rugged capability with luxury, advanced technology, and strong value. With this launch, JETOUR aims to set a new benchmark for hybrid off-road vehicles on a global scale.

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2026 Toyota Hilux

2026 Toyota Hilux unveiled with BEV variant

Toyota Motor Corporation has revealed the next-generation Hilux, introducing a battery-electric model for the first time in the nameplate’s history. The world premiere took place in Bangkok, Thailand, during a regional launch event hosted by Toyota Motor Asia.

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212 T01

Legend Motors partners with 212 to debut rugged new brand in the UAE

Legend Motors, under the umbrella of Legend Holding Group, has officially partnered with 212 Off-Road Vehicle Co., Ltd., marking the UAE debut of one of China’s most storied off-road brands. This strategic collaboration marks a major step in 212’s global expansion, bringing its heritage-rich, adventure-focused lineup to the roads of Dubai and Abu Dhabi.

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Toyota Land Cruiser FJ

2026 Toyota Land Cruiser FJ Cruiser launched

Toyota has officially unveiled the much-anticipated Land Cruiser FJ, a compact off-roader that brings back the spirit of adventure in a smaller and more accessible package. The new model will make its public debut at the Japan Mobility Show later this month, ahead of its market launch in Japan around mid-2026.

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Lincoln Navigator

All-New Lincoln Navigator Arrives in the Middle East

Lincoln Middle East has officially unveiled the all-new Lincoln Navigator, marking the arrival of the next generation of the brand’s flagship luxury SUV in the region. Nearly three decades after creating the premium full-size SUV category, the Navigator returns with a new design, an exquisitely crafted interior, and advanced connected technologies tailored to the discerning tastes of Middle East drivers.

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