Toyota Motor Corporation has revealed the next-generation Hilux, introducing a battery-electric model for the first time in the nameplate’s history. The world premiere took place in Bangkok, Thailand, during a regional launch event hosted by Toyota Motor Asia.
Legend Motors, under the umbrella of Legend Holding Group, has officially partnered with 212 Off-Road Vehicle Co., Ltd., marking the UAE debut of one of China’s most storied off-road brands. This strategic collaboration marks a major step in 212’s global expansion, bringing its heritage-rich, adventure-focused lineup to the roads of Dubai and Abu Dhabi.
Toyota has officially unveiled the much-anticipated Land Cruiser FJ, a compact off-roader that brings back the spirit of adventure in a smaller and more accessible package. The new model will make its public debut at the Japan Mobility Show later this month, ahead of its market launch in Japan around mid-2026.
Lincoln Middle East has officially unveiled the all-new Lincoln Navigator, marking the arrival of the next generation of the brand’s flagship luxury SUV in the region. Nearly three decades after creating the premium full-size SUV category, the Navigator returns with a new design, an exquisitely crafted interior, and advanced connected technologies tailored to the discerning tastes of Middle East drivers.
Chinese luxury carmaker ROX has officially unveiled its new global flagship SUV, the ROX Adamas, during a grand launch event held at the Emirates Palace in Abu Dhabi. The debut marks a significant milestone for the brand as it sets its sights on the international luxury market, beginning from the heart of the Middle East.
MG Motor has unveiled the all-new MG HS Hybrid+ in the Middle East, expanding its regional lineup with a new hybrid SUV that combines efficiency, performance, and technology. Prices start from around AED 85,000, depending on the market.
Volkswagen Middle East is making a significant comeback in the region’s sedan market with the return of two iconic nameplates – the all-new Volkswagen Passat and the all-new Volkswagen Jetta.
Zeekr has officially launched the all-new 7X in the Middle East & North Africa, unveiling the luxury electric SUV at an event in Dubai recently. It showcased Zeekr’s commitment to building advanced tech while, at the same time, providing a premium experience for its customers.
Demand was immediate, with Zeekr confirming that two batches of 7X units were sold out during the event, underscoring strong interest from buyers in the UAE.
Al-Futtaim BYD has officially launched the BYD Shark 6 in the UAE, the region’s first-ever plug-in hybrid pickup truck. The new model marks BYD’s entry into the midsize pickup segment, combining electrification and off-road capability.
Chevrolet has expanded its Captiva lineup in the Middle East with the introduction of two electrified models — the Captiva Electric Vehicle (EV) and the Captiva Plug-In Hybrid (PHEV). Building on the popularity of the original Captiva as a family-focused, value-packed SUV, the new variants mark the brand’s move to make future-forward mobility more accessible across the region.