Chinese luxury carmaker ROX has officially unveiled its new global flagship SUV, the ROX Adamas, during a grand launch event held at the Emirates Palace in Abu Dhabi. The debut marks a significant milestone for the brand as it sets its sights on the international luxury market, beginning from the heart of the Middle East.
MG Motor has unveiled the all-new MG HS Hybrid+ in the Middle East, expanding its regional lineup with a new hybrid SUV that combines efficiency, performance, and technology. Prices start from around AED 85,000, depending on the market.
Volkswagen Middle East is making a significant comeback in the region’s sedan market with the return of two iconic nameplates – the all-new Volkswagen Passat and the all-new Volkswagen Jetta.
Zeekr has officially launched the all-new 7X in the Middle East & North Africa, unveiling the luxury electric SUV at an event in Dubai recently. It showcased Zeekr’s commitment to building advanced tech while, at the same time, providing a premium experience for its customers.
Demand was immediate, with Zeekr confirming that two batches of 7X units were sold out during the event, underscoring strong interest from buyers in the UAE.
Al-Futtaim BYD has officially launched the BYD Shark 6 in the UAE, the region’s first-ever plug-in hybrid pickup truck. The new model marks BYD’s entry into the midsize pickup segment, combining electrification and off-road capability.
Chevrolet has expanded its Captiva lineup in the Middle East with the introduction of two electrified models — the Captiva Electric Vehicle (EV) and the Captiva Plug-In Hybrid (PHEV). Building on the popularity of the original Captiva as a family-focused, value-packed SUV, the new variants mark the brand’s move to make future-forward mobility more accessible across the region.
Nissan has introduced a new 1.0-litre turbocharged engine across the Middle East, delivering a balance of spirited performance, smooth drivability, and fuel efficiency. The new powertrain makes its regional debut under the hood of the Nissan Magnite.
Tesla has confirmed that its long-awaited Cybertruck will finally reach UAE roads in 2025, with the brand beginning to invite reservation holders to configure their vehicles ahead of local deliveries later this year.
JETOUR has officially launched its all-new G700 SUV at a high-profile global premiere held at the Armani Hotel, Burj Khalifa in Dubai. The UAE served as the stage for this world debut, underlining the Middle East’s importance as a key growth market for the Chinese automaker.
Lamborghini has unveiled its latest few-off hypercar, the Fenomeno, at Monterey Car Week 2025. Limited to just 29 units worldwide, the Fenomeno represents the brand’s newest design manifesto, blending iconic Lamborghini DNA with cutting-edge performance and electrification.