iCAUR, an electric-led automotive brand from China, is launching in the Middle East with the dynamic iCaur V27 SUV. Making its regional debut in the UAE, iCAUR is expected to expand its footprint across the Middle East.
Hongqi, China’s long-established ultra-luxury automotive brand, has revealed the Golden Sunflower GUOYA, its new flagship sedan aimed at redefining luxury through cultural identity, craftsmanship, and advanced engineering. The model is positioned for global markets, including the Middle East, as part of Hongqi’s ongoing international expansion strategy.
GWM has officially unveiled the all-new TANK 700 in the Middle East, marking a major step in the brand’s regional expansion. The launch took place during a GWM TECH DAY event held in Dubai recently, where the company also showcased its latest Hi4 intelligent 4WD electric-hybrid system and introduced what it claims is the industry’s first off-road grading system, defining clear categories from urban SUVs to extreme off-road vehicles.
Toyota has officially announced the arrival of the Toyota GR Yaris in the Middle East, marking the first time the rally-bred hot hatch is being offered in the region. Developed directly from Toyota’s global motorsport programs, the GR Yaris makes its regional debut with the newly introduced Aero Performance Package, designed to improve aerodynamic efficiency, cooling performance and high-speed stability.
Mercedes-Benz has whipped the covers off its second-generation GLB compact SUV, with the highlights being greater interior space, fresh new visuals, a cutting-edge Superscreen user interface and impressive consumption and range stats for petrol and EV models respectively.
Toyota Gazoo Racing and Lexus have officially unveiled three all-new performance flagships: the Toyota GR GT, Toyota GR GT3, and the Lexus LFA Concept, marking a major moment for both brands as they push forward with next-generation sports-car development.
INFINITI Middle East marked a major brand moment recently, with an immersive showcase event that brought together regional leadership, partners and tastemakers to celebrate several key milestones. This included the regional debut of new models, a design concept reveal and the official launch of INFINITI BEYOND, the brand’s exclusive ownership program.
The event highlighted INFINITI’s evolving design philosophy, Artistry in Motion, and its renewed focus on experience-led modern Japanese luxury.
Building on the regional success of the S05 and S07, DEEPAL – the electric mobility brand under Changan Automobile – has expanded its UAE line-up with the launch of the new DEEPAL G318. The model made its local debut on November 18 at Nara Oasis, within Dubai’s Nara Desert Escape, in partnership with Al Tayer Motors, its exclusive importer-distributor.
Porsche has officially lifted the covers off the 2026 Porsche Cayenne Electric. The all-electric Cayenne will make its world public debut this weekend in Dubai, UAE, at the Icons of Porsche event, giving regional buyers an early look at what is now the most powerful production Porsche ever made.
JETOUR has officially entered the global premium off-road arena with the world premiere of the all-new JETOUR G700, unveiled recently in Dubai, UAE. As the flagship model of the brand’s new G-Series, the G700 is positioned as an all-terrain, premium hybrid off-road SUV, combining rugged capability with luxury, advanced technology, and strong value. With this launch, JETOUR aims to set a new benchmark for hybrid off-road vehicles on a global scale.