News

Toyota GR Yaris

2026 Toyota GR Yaris officially arrives in the Middle East with new Aero Performance Package

Toyota has officially announced the arrival of the Toyota GR Yaris in the Middle East, marking the first time the rally-bred hot hatch is being offered in the region. Developed directly from Toyota’s global motorsport programs, the GR Yaris makes its regional debut with the newly introduced Aero Performance Package, designed to improve aerodynamic efficiency, cooling performance and high-speed stability.

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Suzuki Jimny ART Edition

Interview with Sacha Askidjian on Suzuki, Community and the Jimny ART Edition

As Suzuki introduces the Jimny ART Edition exclusively for the UAE, DriveArabia speaks with Sacha Askidjian, General Manager of Al Rostamani Trading Company, to understand the thinking behind this locally inspired special edition. In this interview, Askidjian discusses how the ART Edition reflects UAE car culture, the evolving lifestyle of Jimny owners in the Emirates, and how community, creativity and heritage play a key role in Suzuki’s continued success in the region.

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Infiniti QX65

INFINITI Middle East marks multiple milestones with QX80 Sport, 2026 QX60, QX65 Monograph and BEYOND membership launch

INFINITI Middle East marked a major brand moment recently, with an immersive showcase event that brought together regional leadership, partners and tastemakers to celebrate several key milestones. This included the regional debut of new models, a design concept reveal and the official launch of INFINITI BEYOND, the brand’s exclusive ownership program.

The event highlighted INFINITI’s evolving design philosophy, Artistry in Motion, and its renewed focus on experience-led modern Japanese luxury.

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AITO 9

AITO 9 Flagship SUV Spotted in the UAE Ahead of Expected 2026 Launch

A new SUV has arrived in the UAE and is attracting significant attention. While several new AITO models were recently spotted, the flagship AITO 9 stands out.

Three new AITO models have touched down in the UAE, and soon the AITO 9 will make its debut on local roads as it gears up for testing and market evaluation. While SERES has not officially confirmed the model’s regional launch timeline, these vehicles closely match what was first revealed at the IAA Mobility Show in Munich, where the AITO 9 made its global debut.

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Skoda Superb

Škoda enters Saudi Arabia with major regional expansion plans and wide model line-up

Škoda Auto has officially announced its entry into the fast-growing Saudi Arabian market, marking one of the brand’s most significant Middle East expansions to date. The Czech carmaker joins forces with SAMACO Motors, a long-standing Volkswagen Group partner, to bring a full portfolio of models and a fully digital retail experience to customers across the Kingdom.

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DEEPAL G318 Launched in the UAE

DEEPAL G318 Launched in the UAE

Building on the regional success of the S05 and S07, DEEPAL – the electric mobility brand under Changan Automobile – has expanded its UAE line-up with the launch of the new DEEPAL G318. The model made its local debut on November 18 at Nara Oasis, within Dubai’s Nara Desert Escape, in partnership with Al Tayer Motors, its exclusive importer-distributor.

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