News

Toyota has officially announced the arrival of the Toyota GR Yaris in the Middle East, marking the first time the rally-bred hot hatch is being offered in the region. Developed directly from Toyota’s global motorsport programs, the GR Yaris makes its regional debut with the newly introduced Aero Performance Package, designed to improve aerodynamic efficiency, cooling performance and high-speed stability.

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As Suzuki introduces the Jimny ART Edition exclusively for the UAE, DriveArabia speaks with Sacha Askidjian, General Manager of Al Rostamani Trading Company, to understand the thinking behind this locally inspired special edition. In this interview, Askidjian discusses how the ART Edition reflects UAE car culture, the evolving lifestyle of Jimny owners in the Emirates, and how community, creativity and heritage play a key role in Suzuki’s continued success in the region.

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Mercedes-Benz has whipped the covers off its second-generation GLB compact SUV, with the highlights being greater interior space, fresh new visuals, a cutting-edge Superscreen user interface and impressive consumption and range stats for petrol and EV models respectively.

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AGMC, one of the UAE’s leading importers of premium automotive brands, has been appointed as the official distributor for INEOS Automotive in the United Arab Emirates, marking a significant step in the British off-road brand’s regional expansion.

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Toyota Gazoo Racing and Lexus have officially unveiled three all-new performance flagships: the Toyota GR GT, Toyota GR GT3, and the Lexus LFA Concept, marking a major moment for both brands as they push forward with next-generation sports-car development.

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INFINITI Middle East marked a major brand moment recently, with an immersive showcase event that brought together regional leadership, partners and tastemakers to celebrate several key milestones. This included the regional debut of new models, a design concept reveal and the official launch of INFINITI BEYOND, the brand’s exclusive ownership program.

The event highlighted INFINITI’s evolving design philosophy, Artistry in Motion, and its renewed focus on experience-led modern Japanese luxury.

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A new SUV has arrived in the UAE and is attracting significant attention. While several new AITO models were recently spotted, the flagship AITO 9 stands out.

Three new AITO models have touched down in the UAE, and soon the AITO 9 will make its debut on local roads as it gears up for testing and market evaluation. While SERES has not officially confirmed the model’s regional launch timeline, these vehicles closely match what was first revealed at the IAA Mobility Show in Munich, where the AITO 9 made its global debut.

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Škoda Auto has officially announced its entry into the fast-growing Saudi Arabian market, marking one of the brand’s most significant Middle East expansions to date. The Czech carmaker joins forces with SAMACO Motors, a long-standing Volkswagen Group partner, to bring a full portfolio of models and a fully digital retail experience to customers across the Kingdom.

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Building on the regional success of the S05 and S07, DEEPAL – the electric mobility brand under Changan Automobile – has expanded its UAE line-up with the launch of the new DEEPAL G318. The model made its local debut on November 18 at Nara Oasis, within Dubai’s Nara Desert Escape, in partnership with Al Tayer Motors, its exclusive importer-distributor.

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Porsche has officially lifted the covers off the 2026 Porsche Cayenne Electric. The all-electric Cayenne will make its world public debut this weekend in Dubai, UAE, at the Icons of Porsche event, giving regional buyers an early look at what is now the most powerful production Porsche ever made.

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