Chevrolet is launching a regional integrated communications campaign highlighting the benefits of Chevrolet ownership over competitors using two fictional Japanese characters, Hiroshi and Osamu. The campaign demonstrates the four key areas in which Chevrolet excels: low cost of ownership, peace of mind, safety, and quality, reliability, durability (QRD).
National Motor Company, Bahrain’s Chevrolet dealer, is urging customers thinking about changing their vehicle to take advantage of a very special offer across the entire Chevrolet vehicle line up with the new ‘Transform Your Ride’ offer.
While parent company General Motors is on the verge of bankruptcy this week, Chevrolet partnered with Xbox 360 and crowned the winner of the Middle East’s largest gaming tournament at Al Ghandi Auto showroom on Friday May 29th, in a bid to sell cars to kids apparently. Adnan Al Malki from Saudi Arabia earned his exciting grand prize, which is an upcoming 2010 Chevrolet Cruze.
The 2010 Chevrolet Camaro, which more or less looks just like the overexposed prototype, is going to be revealed on July 21 in the United States, and these are the first photos. Powered by a 304 hp 3.6-litre V6 or a 400+ hp 6.2-litre V8, and riding on a shortened Lumina SS platform with four-wheel independent suspension, the new Camaro already makes the low-tech Mustang seem outdated by three decades.
General Motors has announced that they will soon unveil a new compact car called the 2010 Chevrolet Cruze, ready for release by mid-2009. The fact that it will be launched at the 2008 Paris Auto Show in October, and that it will also be available in the United States, hints at a new “world” car that will rival the Toyota Corolla and the Ford Focus in international reach. The car has already been spotted undergoing testing in USA.
The new top-rung version of America’s favourite sports car, the Chevrolet Corvette ZR1, has managed to a pull off a time of 7:26 minutes at Germany’s famed Nurburgring racetrack, driven by a GM development engineer. The ZR1 thereby beats the amazing 7:29 set by the “basic” Nissan GT-R recently (after setting 7:38 on a wet track earlier). However, the ZR1 has a tough battle ahead, as the prototype lightweight Nissan GT-R V-Spec has already been casually timed doing 7:25, while the pricey Lexus LF-A prototype has already pulled off a 7:24. Honda is already testing an NSX prototype,
Naming a car after a natural disaster is never a good idea. It gives people like me a chance to come up with cheesy titles for articles. But I did take our recent Chevy Avalanche Z71 tester up and down the Jebel Hafeet mountain road. Considering it was a family picnic, I did not try to beat any records that I might have set with the Bentley. But it gave me the opportunity to try out some smooth driving techniques with a vehicle that has more body roll than the sinking Titanic.